Content Beauty/Wellbeing

Founded in 2008 as one of the first organic and natural specialist beauty boutiques in the world, CONTENT has been long regarded as the pioneering retailer at the forefront of the new wave of natural and organic beauty brands. This ensures you still have access to our team's expertise and can try products such as cosmetics, perfumes and a selection of skincare. CONTENT is a destination for the curious, those who like to ask questions, support makers and vote for a better world with their choices. In the rapidly evolving natural, organic beauty & wellbeing sectors, CONTENT provides a carefully curated selection of some of the most highly regarded 'green' brands from around the world. Brand selection involves meeting our ingredients and packaging criteria, while also focusing on beautiful products that look great in your bathroom or bag - going natural no longer requires a compromise on results or design. VAT-Free Sanitary Products: From March 2017 - December 31st 2020 we paid the VAT for our customers on all period items. In January 2021 the UK government finally removed VAT from these products. Bring along your make-up bag and we'll help you find product swaps.